Bremen Cook
Mr. Tsuyuki
Eng. 202
10/10/10
Online Advertisement
The design of the aluminum pint beer by Miller light is a brand new concept to beer industries. The Miller ad is dominated by a big picture of the aluminum pint pouring out beer. In big words the ad says “More Taste to Love”. This is saying that the new pints hold more liquid than the classic can or glass bottle. Since the aluminum pint is new to consumers the ad has a big detailed image of the pint for the consumers to be wowed by the new features. They prove this point by having a hand pouring the beer. The hand seems to be smaller and he is holding the beer in a way to make it look bigger by holding the Pint loosely. The intended audience is people who want more for what they buy, and to be different. People who want to be different would be drawn toward this pint with the twist off cap because it has never been done before. This Ad is culturally appropriate for the U.S because more is better. Miller claims “More Taste” meaning getting more “beer” at once from the oversized pour spout . This relates to fast food industries where Americans have been drawn towards “More” is better. Most people in America will buy what they will get more out of. With this in mind the target audience will buy the Aluminum pint because it holds more liquid. The way the angle of the picture is taken of the ad the closest feature to the reader is the twist off cap. This is also new to the industry as people can now twist the cap back on after opening. This is also a new feature where other companies have not tried to incorporate the big mouth design. The big mouth spout shows a lot of liquid is flowing out, causing the illusion that the container holds more liquid.. At first glance the ad seems to be very simple and not much to it, but at closer look there are many little details that subconsciously can steer the consumers into buying their product.
Miller Ad: http://www.koernerbrands.com/images/alum-pint-april-2010.gif
Comment:http://www.purplemerkin.blogspot.com
Miller Ad: http://www.koernerbrands.com/images/alum-pint-april-2010.gif
Comment:http://www.purplemerkin.blogspot.com
In the ad Bremen chose, a hand is pouring the new miller aluminum pint in a way that is supposed to be as appealing as possible. Additionally, next to the pint are the bold words “More Taste To Love” that only serves to further clarify the fact that the aluminum pint is larger than any of the previously offered containers. A point that Bremen began to touch on that I would pursue further is the thought of America’s desire to receive more for their money. In times during or following a recession, the smartest thing that a company can do is to appeal to America’s checkbooks. Miller successfully does this by portraying the pint as almost too much to handle as can be seen by the grip that the hand has around the pint. Who wouldn’t want to get even more beer per serving, at least that’s one way of dealing with the recession.
ReplyDeleteAnother point that has not yet been touched on about this ad is that maybe the phrase on the ad "More Taste To Love" is referring to the better quality of the taste now that it is in an aluminum pint sized can instead of glass. Support of this would be the phrases that are written on the can itself. Such as "Triple Hops Brewed" and "Great Taste".
ReplyDeleteAlso, the twist off can maybe preserves this flavor while other cans and bottles cannot be re closed.
I really liked the ad chosen because it does show that more beer comes out of it and by showig a small hand it deffenitly indicates that this beer has more liquid in it. I also really liked how you including the idea that "more is better" in America which is very true, but you really could have gone into greater detail about why American think more is better. Americans have always thought more is better because this is the land of opportunity and we should be able to get as much as we can for our money so we do not have to work as much which also leads to the fact that Americans are also lazy.
ReplyDelete