ADS

Bremen Cook

Mr. Tsuyuki

Eng. 202

10/10/10

Online Advertisement

            The design of the aluminum pint beer by Miller light is a brand new concept to beer industries. The Miller ad is dominated by a big picture of the aluminum pint pouring out beer. In big words the ad says “More Taste to Love”. This is saying that the new pints hold more liquid than the classic can or glass bottle. Since the aluminum pint is new to consumers the ad has a big detailed image of the pint for the consumers to be wowed by the new features. They prove this point by having a hand pouring the beer. The hand seems to be smaller and he is holding the beer in a way to make it look bigger by holding the Pint loosely. The intended audience is people who want more for what they buy, and to be different. People who want to be different would be drawn toward this pint with the twist off cap because it has never been done before.  This Ad is culturally appropriate for the U.S because more is better. Miller claims “More Taste” meaning getting more “beer” at once from the oversized pour spout . This relates to fast food industries where Americans have been drawn towards “More” is better.  Most people in America will buy what they will get more out of.  With this in mind the target audience will buy the Aluminum pint because it holds more liquid. The way the angle of the picture is taken of the ad the closest feature to the reader is the twist off cap. This is also new to the industry as people can now twist the cap back on after opening. This is also a new feature where other companies have not tried to incorporate the big mouth design. The big mouth spout shows a lot of  liquid is flowing out, causing the illusion that the  container holds more liquid.. At first glance the ad seems to be very simple and not much to it, but at closer look there are many little details that subconsciously can steer the consumers into buying their product.

Miller Ad: http://www.koernerbrands.com/images/alum-pint-april-2010.gif

Comment:http://www.purplemerkin.blogspot.com

Bremen Cook

Mr. Tsuyuki

Eng. 202

9/14/10

Argumentative blog #1

            Shotgun or “Shotty” is yelled before getting into a friend’s car. By saying the word one have the right to sit in the front seat of the car. This is a heated battle because no one wants to sit in the backseat. Even if one does not mind sitting in the back, the game stirs up competition throughout friends across the world. The question is, when is it allowed to be called? There is a fine line of shotgun calling where if one calls it before the driver says “lets leave” then their call is thrown out the window because it does not correspond with the shotgun rules. The caller is then shunned from the front seat for that specific ride. If one calls it to late then obviously he or she has been beaten by their peers and will have to sit in the back. As Friends we have gone into detail of the rules of this game. These rules are the facts that support any questioning about the game. Once in shotgun position if for any reason there is a pit stop or simply leaving the car there is a ten minute grace period where seating arrangements in the car are still the same. After the ten minute grace period, the shotgun game is back into effect. This brings up a recent argument I had with a friend of mine.  My friend picked me up and since no one was in the car I sat in the front seat (shotgun). We then met up at a location where we all hung around and talk. We were only there for about five minutes before we were off on our way. Before we left my friend called the shotgun position. I was confused about this call for he was not in the car when I was picked up. Also there is a ten minute grace period which we have not passed yet. I had to explain to him that since I was already sitting in the front seat I was automatically given this ten minute grace period. He then insisted that since he was never in the car it was a new game.  He also said this wasn’t fair for him. Using the rules we made up as a group I reinforced them and stated “I’m only playing by the rules”. This was a hard concept for him to except but eventually he went to the back with his head down and his ego shattered.  Rules are set in place in case there is any confusion or conflicts. In this case the rules worked in my favor.